21 March
hello rubettes! here’s another update from the desk of em – I wonder if you’re going to have to get used to these?

we get it that not as many of you are wanting or are able to come and shop in our physical stores at the moment and so have decided to reduce our store hours, view the updated hours at rubynz.com/stores.

it’s definitely been an intense week for our team at RUBY HQ and in our stores as we work to understand our new reality and provide you all with pieces that make sense in your lives right now. moments of levity have been crucial! our marketing manager @imajujnovich has created a meme wall and I haven’t laughed so hard at printed out pictures of social media posts in my life.

I really want to thank all of you who have reached out to us to connect – whether it’s to say hi or to purchase a piece from us. truly every message and every sale has meant the world to us and strengthens our resolve even further to dig deep and power on. we are working on some ways that we can use our platform to support local creatives and give you the same feeling of levity that the meme wall has given me. in the meantime, can I recommend picking up the phone and calling your friends? I have spoken on the phone more this week than in the past couple of months combined and it really has given me so much.

with love, em ❤️ x
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